Crux Intelligence Landing Page
UI Design • Design System
& interaction design
1 Researcher
which essentially meant there was no home page in a true sense. Thus we created a customised homepage that would capture
all the relevant information not just from boards but also from the other 2 key features: ask & nudges.
In addition to this we gave the UI a much-needed visual lift.
process
We kicked off the process with a content brainstorm (affinity mapping) to figure out what should be the content of the app landing followed by setting design principles that would guide us throughout the whole project.
visual directions
3 designers worked on different directions that resulted in 3 distinct styles which was then presented to a broader team. Based on the feedback, we finalised one direction and realigned it with the design goals set initially.